A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few reasons why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of your ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a third party doing a search on an identical or similar mark as yours will see that you already own the mark, it is therefore put on notice that its use of similar or similar mark to yours may result in trademark infringement. Method to party is placed on notice to locate a new and different mark. With such notice, registering your mark prevents a conflict in the future.
Social media is the best way to resource for many businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies into position to protect against improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, isn’t uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s internet sites account. Observe venue’s policies for info. However, I have found that this complain the social media site of those wrongdoing and claim that another is your brand without permission, the social media administrator responds with a request of proof of ownership within the subject brand. A trademark registration gives compelling proof of brand ownership.
Registering your mark shows a persistence to your logo and shows buyers that responsibility. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that is the same or significantly like other parties’ trademarks or known brands with the one purpose of selling them (to the rightful owner) as a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a domain name name that is identical or similar towards the trademark renewal form in india.
Trademark registration can last as long as you continue using the mark in commerce. Usually are some businesses that have registered trademarks possess over a century old.
Trademark registration may not necessarily for it doesn’t matter. However, there are many compelling advantages of protecting your brand just you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.