You do not require to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has depressed by the recent times. Examples of recent studies reveal the web traffic which comes from mobile platform accounts in excess of 15% of the total visitors and it is rising. So, what does this mean for you? Well, it is a wake-up call if you have not done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you really should develop a mobile version of your website to formulate your target audience to keep these connected, on the proceed!
What Should You Have?
For hooking in internet audience at large, you can have a different website for mobiles as well as for desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is the best ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying handsets. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Internet page design?
Responsive Web Design large fad but a trend that existed for quite some time now. To put it simply, responsive design refers to a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust an issue specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and cost efficient solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is when the Adaptive designing steps into.
What is Adaptive Affordable web design?
Adaptive design is significantly newer concept in a. Essentially, this technique adapts to what’s displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the point that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to learn in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its best. However, there are certain cons of AWD practice.
Adaptive websites cost more n comparison to the responsive designs
AWD can goof up the entire feel of their webpage if it isn’t backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it may in brand inconsistency and confuse your target audience when they see different interfaces on varying accessories.
So what’s The Bottomline?
While Responsive design can be a superb solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is good deal more user-focused. In years to come, beyond what 50% of the web users will use their mobile devices to surf the and hence it is prudent to blend adaptive web lay-out techniques with responsive elements to leverage broad visibility, engage the prospective visitors and leverage the conversion proportion.
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